A website redesign for a community bank, modernizing their digital presence across desktop and mobile.
Charles River Bank, a community institution founded in 1915 and based in Medway, MA, needed a website that better reflected their commitment to personal service and modern banking. The existing site lacked clear navigation paths for their diverse product offerings and did not meet the expectations of an increasingly digital-first customer base.
Desktop · 1440px
Mobile · 390px
Scroll inside either device to explore · Views are synced
Design Process
The redesign focused on three priorities: simplifying navigation for personal and business banking products, establishing a visual hierarchy that guides users toward key actions, and ensuring the site felt approachable and trustworthy across all devices. We restructured the information architecture to surface product comparison tools and reduce the number of clicks to reach account details.
The homepage was designed as a hub, with clear entry points to financial wellness content, product categories, and community news. Interior pages like Personal Checking used structured comparison tables so customers could evaluate options without navigating away.
Implementation
Photography and iconography were curated to reinforce the bank's community roots while maintaining a clean, modern interface. The blue-and-white palette carried through from the existing brand identity, with green accents reserved for actionable CTAs. Responsive layouts ensured feature parity between desktop and mobile, with particular attention paid to the mobile experience for on-the-go banking tasks.
Outcomes
The redesigned site provided Charles River Bank with a cohesive digital presence that matched the quality of their in-branch experience. Clearer product navigation and comparison tools made it easier for customers to find the right banking solutions, while a fully responsive design ensured accessibility across devices.