Hi, I'm Joseph,

Brand Design Strategist & Product Builder

12+ years of experience leading high-impact visual identities and building AI-powered design tools.

Featured Case Studies

]Intent Studio

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Intent Studio

Designing and building an AI-powered Figma plugin from concept to launch.

A conversational AI tool that authors complete design systems directly in Figma. Took it from brand identity through production architecture as a solo founder.

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Country Bank

A rebrand for a family bank to unify communication across consumer and commercial products.

Standing apart from competition can be a formidable challenge in banking. For a small bank struggling with a fragmented brand this was even more daunting.

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Barnabas Lee

Generative AI album artwork for an independent musician, from concept to merchandise.

Art direction and compositing for a single cover that inverts sky and water. AI generated the materials. Craft built the concept.

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Charles River Bank

A website redesign for a community bank, modernizing their digital presence.

Restructured navigation and product pages for a 100-year-old community bank, improving how customers find and compare banking products across desktop and mobile.

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The Village Bank

How digital banking became a brand's competitive edge.

A community-based financial institution needed to stand out in a market increasingly dominated by larger, tech-driven banks.

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Jewett City Savings Bank

Improving navigation and usability with a redesigned site.

A site redesign improving navigation and accessibility, which soared to 90.8% according to Siteimprove.

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Contact

joe@creativenoyes.com LinkedIn