A design tool that authors
the systems behind the interface.
From brand identity to production architecture, built as a solo founder.
- Role
- Founder, Design, Engineering
- Timeline
- Oct 2025 to Present
- Status
- Pre-launch, April 2026
Intent Studio is a conversational AI Figma plugin that authors complete design systems from natural language. I took it from concept to pre-launch as a solo founder, handling everything from competitive positioning and visual identity to token architecture and cost engineering.
This project has two sides. Choose the one that matters to you, or read both.
What Intent Studio does, measured.
- 1,000+
- Elements per session
- < 5 min
- Blank file to system
- $0.06-0.35
- Cost per request
- $18-36M
- Addressable market
Overview
Every designer I've worked with has been on a project where building a proper design system was the right call but the timeline killed it. Weeks of token architecture before the creative work can start. Nobody had the time to devote to it. Six months later inconsistency that could have been prevented slows things down. I paused and asked myself why this did not exist yet.
Intent Studio is the answer I discovered. Describe a product in plain language, and a complete design system gets authored directly into your Figma file. Primitives, semantic tokens, components, documentation. What used to take a two-person team 8 to 12 weeks lands in under five minutes.
The challenge was making AI output deterministic enough to trust, cheap enough to fit a generous credit allotment into a flat monthly price, and structured to align with real design systems. Two problems to be solved in parallel: positioning a new product in a crowded market, and designing the product itself.
Brand and creative strategy
How I positioned Intent Studio against a sea of cold, purple AI tools, and built a warm editorial identity that matches the craft the product enables.
- Naming
- Competitive audit
- ] mark
- --intent: voice
- Atelier palette
- Landing page
- Messaging
- GTM
Product and systems design
How I designed a three-tier token architecture, a five-pass AI pipeline, and a credit model at $19 a month on real usage.
- Token architecture
- Structured commands
- Deterministic AI
- Cost engineering
- Architecture
- Tradeoffs
- Validation