Country Bank, a family-run institution, recognized a disconnect between their retail and commercial sectors of business. The brand’s messaging felt fractured, which created barriers with cross-selling products.
I worked on refreshing their brand to connect both customer bases and streamline future campaigns. 11 concepts were identified as important to bring into alignment with the visual strategy for the brand. The bank also wanted to highlight their family’s Irish heritage, so I used a faded backdrop of shamrocks, paired with the energy of a layered orange arrow, to emphasize mobility, speed and efficiency.
I developed these elements with the flexibility to implement across 40 rotating print and digital assets, which supported advertising 7 of the bank’s products & services.
Agency: Sundin Associates
Art Direction | Design | Branding | Collateral | Print & Digital Graphics
The bank was acquired at a 102 Million valuation within three years of the rebrand. This was accomplished after the bank reaped a host of benefits from the rebrand, including:
