Hi – I’m Joe,

Art Director

I activate customers within the financial industry by crafting visual strategies across many channels of media to help accomplish their goals.

Improving branding and campaigns for:

Featured Case Studies

The Village Bank

Helping a bank convert 95% current customers to a new checking account.

In a market riddled with high competition, The Village Bank looked to differentiate itself and offer a checking account with improved features and cash-reward initiatives to both their current and potential customers….

Jewett City Savings Bank

Improving navigation and usability with a redesigned site, which increased accessibility to 90.8% according to Siteimprove.

With their last redesign in 2017, Jewett City Savings Bank’s site needed an update to reflect the new brand direction, meet modern accessibility standards…

Country Bank

Rebranding a family bank, positioning them for a $102M acquisition.

Standing apart from competition can be a formidable challenge in banking. For a small bank struggling with a fragmented brand this was even more daunting…

Country Bank

Rebranding a family bank, positioning them for a $102M acquisition.

Helping a financial institution dedicated to their community, engage better with their customers.

Art Director

Improving branding and campaigns for:

Featured Case Studies

Helping a bank convert 95% current customers to a new checking account.

Improving navigation and usability with a redesigned site, which increased accessibility to 90.8% according to Siteimprove.

Rebranding a family bank, positioning them for a $102M acquisition.

Rebranding a family bank, positioning them for a $102M acquisition.

Other thoughts

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