The Village Bank decided to develop a campaign to increase awareness and excitement around a new digital banking account. This included a group of products and services that would reward the ongoing digital usage by current customers, and engage new customers. The campaign would be promoted across many channels of print, digital and online advertising.
The bank grew deposits by 140 million for the 2022 fiscal year. This growth was in no small part due to exposure of eVolve and other advertisements and campaigns I’ve worked on across the banks products.