Art Direction | Design | Branding | Collateral | Print & Digital Graphics
Country Bank discovered a disconnect between their retail and commercial sectors of business. The brand’s messaging felt fractured, creating barriers with cross-selling products.
I developed the visual strategy for the rebrand, with the primary goal in mind of improving connection with both customer segments to streamline future campaigns. 11 themes were identified as important to bring into alignment with the rebrand.
After building out 5 relevant concepts to review, I fine-tuned the bank’s favorite, resulting in their updated brand. The leadership loved the highlight to their family’s Irish heritage that utilized a faded backdrop of shamrocks. Pairing this with an energetic orange arrow element to help emphasize mobility and efficiency.
I developed these assets with the flexibility to incorporate their new visual language across 40 rotating print and digital assets, which supported advertising for 7 of the bank’s products & services.
Video Screens.
Google Ads
The bank was acquired at a 102 Million valuation within three years, having accomplished this after the bank reaped a host of benefits from the rebrand, including:
